Like all strategic processes, the first question to ask is “What are we trying to achieve with our social media efforts?” The next question to ask will be, “What does success look like?” For your social media efforts to be worth the cost and effort, take the time to think through your strategy.

The purpose of social media is to create a direct communication channel between your organization and your key audiences. However, social media platforms are not equal, meaning you will reach different audiences through each platform.

In addition, the way information is crafted and disseminated on each platform is unique to that platform. The message you put on LinkedIn will be crafted differently for Instagram or Twitter, for example.

To get the most out of your social media campaign do not focus on the tactic alone. That is posting aimlessly on Twitter, LinkedIn, or Instagram. Rather, take the time to ask the right questions and design the right strategy.

Or, call Orwell Grey. We have the experience and talent to help your organization:

1. Devise a sound social media strategy.
2. Create content for the various platforms.
3. Implement the strategy by posting the right messages on the right platforms to reach the right audiences.
4. Measure the key performance indicators (KPI) in real-time to help you make good and timely decisions.