Your organization has created some terrific social media posts and has posted them across a variety of platforms. Now comes the challenge of monitoring these posts and measuring their impact on your organization’s business goals.
The only way to know if your social media strategy is working is to measure its results. The results stem from seeking answers to these questions:
- Are you reaching the right audiences?
- Are your different audiences responding differently to your posts?
- Do some social media platforms perform better than others?
- Do your posts generate more momentum at different times?
Orwell Grey’s team has the experience and talent to help your organization:
- Devise a sound social media strategy.
- Create content for the various platforms.
- Implement the strategy by posting the right messages on the right platforms to reach the right audiences.
- Measure the key performance indicators (KPI) in real-time to help you make good and timely decisions.
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