Few have explained the importance of corporate messaging better than Simon Sinek, creator of the Golden Circle and author of “Start with Why.” The lessons we can learn from his exploration of “how great leaders inspire everyone to take action” are indeed all about messaging.
At Orwell Grey Strategic Communications, we will help your organization examine your “why?” so you can better communicate your messages.
Questions to Help Discover Your Why
- Why does your organization exist?
- Why do you do what you do?
- Why should your employees care?
- Why should your customers care?
- Why should your vendors, investors, shareholders, or any other key audience care about your organization?
Focusing on what you do or how you do it is far less effective when trying to motivate people to action, and action is exactly what public relations and strategic communication campaigns are all about.
Effective strategic communication is about getting your key audiences to take action that helps your company or organization achieve its goals. That’s why your why matters so much in corporate messaging.
How Corporate Messaging Impacts Revenue
There are two old sayings in sales. First, people buy with their hearts and rationalize with their heads, and second, selling is a transfer of emotion. In other words, people are persuaded to take actions based on ‘why,’ not on what you do or how you do it.
Public relations professionals should have a solid understanding of psychology and persuasion. After all, we must persuade journalists to care about you, or persuade your audiences to listen to and follow your thought leadership.
During times of crisis, our ability to persuade your audiences could determine your future.
In essence, everything in PR can be distilled down to a transferring of emotions to a specific audience intended to generate your expected outcome.
When you work with Orwell Grey, you will join countless companies and nonprofit organizations who have worked with your OG team members to craft messaging that effectively conveys their why to their key audiences.
What does all this mean for you? Happier customers, a more unified workforce, better-equipped business development professionals, and increased revenue.
Simply, messaging matters, but how you arrive at that message matters even more.
If you would like to learn more about Orwell Grey, please reach out to us.
Schedule A Meeting