There are almost 5 billion social media users worldwide, and the average time spent on social media is roughly 2.5 hours each day. If your company does not effectively employ social media to convey your brand’s message, then you are missing out on a big opportunity.

A social media campaign involves more than tweets and posts. It involves creative graphics and design, consistency, and core messaging that reinforces your brand.

PR Through Social Media

One of the most effective ways to communicate with your audiences is through a robust social media network. The breadth of your connectivity determines the extent to which you control your messaging.

While traditional media still plays a powerful role in conditioning an environment with information, its influence can be matched or exceeded by the power of a robust social media following.

Having an extensive social media following empowers a company to directly communicate with its network of audiences. In times of crisis, this control can be priceless. Conversely, depending on the media to disseminate a message, particularly one that is favorable to your needs, can be troublesome.

The time and effort your organization spends expanding and communicating with your social media audiences will empower you to control the narrative in a way that you could not achieve by relying on the media alone.

A social media strategy should be an important component of your comprehensive strategic communications program to help you capitalize on opportunities and mitigate against risk.