Content Creation

Creating a successful public relations campaign requires more than just issuing a press release. In fact, issuing a press release is often the last tactic to take!

Orwell Grey Strategic Communications has the word “strategic” in its name because the key to an effective and winning PR campaign is strategy.

  • What is your strategy for amplifying your company’s thought leadership
  • What is your organization’s strategy for capitalizing on media relations?
  • What is your organization’s strategy for creating and disseminating original


To help you answer these questions, you should work with a strategic communications firm with experience and expertise in crafting effective public relations campaigns. We refer to this process as “collecting snowflakes,” and Orwell Grey has a strategic process for creating individual wins (snowflakes) and turning those wins into snowballs.

One snowflake does not a snowball make! Success requires a repeatable process that
creates consistent wins.

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