PR & Media Strategies

PR & Media Strategies

The media represents just one audience of many to which you must know how to communicate. That is why the definition we use to define strategic communication is equally important when it comes to the media: the right message, to the right audience, in the right way, at the right time. The media is no different.

Knowing the right message that will garner the media’s attention

Knowing the right outlet or journalist to approach (audience)

Knowing the right way to approach a journalist or an outlet

Knowing the right time to approach an outlet or journalist

Violate any of these and you will have difficulty being heard by the media. Orwell Grey has experience working with the media and can help you craft the right communications strategy to be heard.

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